Shopper-Retail, Leisure, Hospitality, e-Comm

Move people on the move with QR scan win, text & win, on-pack promotions, retail media, on trade promos, big screen games, connected packaging.

No purchase necessary & purchase related mechanics available.

Receipt upload promotions

If you are looking for a 99% proven way of linking your promotion to purchase, capturing data and securing point of sale visibility then this is a great option.

We can set everything up, make sure its legally and technically complaint, validate the receipts, pick winners and incentivise accordingly.

We provide everything you need in terms of QR codes, SMS response, landing pages, receipt validation, web forms, T&Cs, picking winners, point of sale sign off, ad tracking, retailer media integration, filtering out fraudulent replies, customer support and prize fulfilment.

Receipt upload work brilliantly for chance to win promotions but equally well for gift with purchase promotions ( GWP).

On pack promotions

On pack promotions are a tried and tested way of driving purchase and providing standout for brands at the point of purchase. We develop all types of on pack promotions and mechanics from web/microsite/QR and lately Augmented Reality ‘scan win’ experiences plus old reliables like text and win.

We provide a full service offering and we will do everything from technical build and designing to devising prize mechanics and automating prize draws plus helping design packs, testing pack compliance, drafting T&Cs, generating unique codes, prize fulfilment and managing consumer or trade queries.

We can also liaise with printers and work with agency partners as well as internal legal and IT departments to make everything work as smoothly as possible. We have delivered over 500 on pack promotions since 2001.

Scan Win QR Code/Web Entry

Web entry mechanics ( or web forms or landing pages or promotional micro-sites) reach the widest possible audience and can be embedded in any website, app or standalone as a microsite accessed via print media, QR codes paid ads, social media or email/SMS.

Depending on what your objective is conditions can be added to the form including upload receipt, unique code, logo scan, proof of purchase, geo location, voting, selfie etc.

We will do everything to make sure your promotion is a success from ideation to design and build of the web form to picking winners, testing URL, supplying QR codes, supplying point of sale prize fulfilment, T&Cs.

Our Win-Mekanix platform manages all of the data storage, prize fulfilment hourly/daily/weekly/monthly prize draws and we can also integrate magic moment instant win mechanics to make it more instant and fun.

Text and win campaigns

SMS remains the unsung hero for shopper, OOH, and radio promotions. SMS also works really well in places where the network signal is poor.

SMS campaigns are easy to set up, and cost effective, and because SMS is ‘discreet’ people might choose texting a keyword to a short-code then reaching over to scan a QR code.

SMS can also act as a handy link to the web where shoppers can text in to enter and then complete the web form at later date when they are less busy.

Text and win campaigns are also quick to set up ( especially if you’ve a print deadline) and because there is no web URL ( aka publicly facing ‘hackable’ IP) ‘text and wins’ invite less scrutiny from IT security, brand teams and legal.

We have over 20 years of delivering text and win campaigns in UK, Ireland and understand the subtle details required to make your promotion a success.

Gift with purchase

Gift with purchase promotions ( GWP) are a a very effective way of driving purchase for brands.

Unlike discount or money based promotions, gift with purchase promotions increase sales as well as boosting brand image. By offering a free gift, brands can still keep the product high or even increase it marginally while providing added value.

Brands can also drive category growth ( which retailers love) by giving away free gifts that encourage purchases of adjacent or related products.

Increasingly brands are offering virtual gifts or rewards as part of the purchase, which are more cost effective and ensure the offer stays on display longer at the point of purchase.

As with all GWP promotions, it is crucial that the promotion is linked to purchase and we can work with your brand to make sure that a purchase is made like in the above promotion we ran for Guinness where shoppers could scan the point of sale and packaging via Augmented Reality to get their free PIN to redeem their free gift on Guinness.com.

Retailer Media

Once upon a time integrating your digital or trade promotion within retailer or e-commerce environments was a slow process.

But, these days, now that retailers have their own dedicated media teams and have the latest tech and shopper data profiles it’s an easier process.

Brands can now reach shoppers close to the point of purchase using email, digital screens, social media, app notifications, and programmatic proximity ads ( connected to Google, TikTok, Meta), as well as sponsored searches, and product listings.

In terms of getting your digital promotion off the ground many retailers have their own set of data standards, rules, and APIs, in terms of links to purchase, capturing data in web forms, games, text to wins etc.

For your promotion Return2Sender can act as reputable technical and agency partner to bring to the table to get your promotional mechanic off the ground.

As well as that we can also act as a creative partner and advise on what type of mechanic would work best and align with your audience and activity goals.

Footfall Driver (visit store free gift)

One of the challenges with promotional marketing is ensuring that the right incentive is driving the right outcome ( rather than just handing our prizes and rewards to people who have absolutely no intention of buying your product.

Thanks to advances in geo technologies and consumers acceptance of experiences that ask for their location we can now create promotional mechanics that are geo fenced or only accessible to consumers who are in outlet.

These types of promotions sound quite complicated but they are actually quite straightforward to set up. Simply decide on your incentive, decide on the number of and names/Eircodes of the outlets you want to run the promotion and then we will do the rest to ensure only actual store visitors redeem the offer.

As with everything we do, our WinMekanix platform automates everything to ensure everything is set up correctly and all physical and virtual rewards are being awarded to make it a rewarding experience for retailers and shopper alike.

Interactive Digital Screens & Games

Brands can now reach shoppers close to the point of purchase using email, digital screens, social media, app notifications, and programmatic proximity ads ( connected to Google, TikTok, Meta).

As well as that brands can reach shoppers via sponsored searches, home page ads and sponsored product listings.

In terms of getting your digital promotion off the ground many retailers have their own set of data standards, rules, and APIs, in terms of links to purchase, capturing data in web forms, games, text to wins etc.

For your brand or digital promotion Return2Sender can act as reputable technical and implementation partner to bring to the table to get your promotional mechanic off the ground.

As well as that we can also act as a creative partner and advise on what type of mechanic would work best and align with your audience and activity goals ( trial/sampling, new product launch, seasonal activation, brand switching, increase basket size, penetration etc).

Example: a basket based promotion we did with Coca Cola and Just Eat where shoppers were entered into the promotion for a chance to win if they entered their order number.